Oakland Community College (OCC) announced the appointment of Ted Coutilish to vice chancellor, marketing & community relations, and member of the College’s executive team. Coutilish was formerly executive director of university marketing at Eastern Michigan University (EMU), where he initiated and led the highly successful TRUEMU and #YouAreWelcomeHere marketing campaigns as well as oversaw university advertising, branding, marketing, publications and social media.
Coutilish, of Grosse Pointe, brings more than 25 years of higher education marketing experience to OCC. Prior to his work at EMU, Coutilish was executive director of marketing and communications at Wayne State University.
“We are delighted to have the caliber of professional experience Ted brings as a marketing and communications leader in higher education,” OCC Chancellor Peter Provenzano said. “He has been at the forefront of developing memorable brand experiences and award-winning campaigns plus a track record of strong collaboration, creativity and innovation that is critical in higher education today.”
Coutilish has received numerous honors and awards, including Communicator of the Year from the International Association of Business Communicators (IABC), Detroit, Halstead-Bresnahan Family Award from the National Fragile X Foundation and Distinguished Alumni from Grosse Pointe North High School. While at EMU, Coutilish was instrumental in launching their successful and widely recognized TruEmu campaign.
“This is a wonderful opportunity and I am very excited to join the OCC team,” Coutilish said. “Together, we will find even more ways to tell amazing stories about OCC, enrich student lives and enhance OCC’s position as Michigan’s leading community college while continuing to provide exceptional educational opportunities and meaningful partnerships in this region.”
Coutilish earned a Bachelor of Arts in in Print Journalism from Wayne State University and a Masters of Arts in Liberal Studies with a Concentration in Communications from the University of Detroit Mercy.